The Transmedia Franchise of Star Wars TV Kindle Edition

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Management number 222228485 Release Date 2026/05/04 List Price US$36.00 Model Number 222228485
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While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history. Read more

XRay Not Enabled
ISBN13 978-3030529581
Edition 1st ed. 2020
Language English
File size 1.2 MB
Page Flip Enabled
Publisher Palgrave Macmillan
Word Wise Enabled
Print length 226 pages
Accessibility Learn more
Screen Reader Supported
Publication date November 11, 2020
Enhanced typesetting Enabled

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